Cruelty Free Super

Cruelty Free Super is an Australian superannuation fund specifically designed for individuals who want their retirement savings invested ethically, with a core focus on animal welfare. The fund avoids investments in companies involved in animal testing, factory farming, live animal export, and other forms of animal exploitation. Beyond animal welfare, its investment screening also excludes industries like fossil fuels, tobacco, and weapons. Launched in 2018, the fund is promoted by Cruelty Free Super Pty Ltd and is a product within The Tidswell Master Superannuation Plan, with Diversa Trustees Limited acting as the trustee. Its mission is to provide Australians with a financial product that aligns with their ethical values without compromising on investment performance.