Cross Financial Services

Cross Financial Group is an independent financial advisory firm focused on providing comprehensive wealth management and retirement planning services. Their mission is to help clients achieve their financial goals through a personalized and disciplined approach. The firm emphasizes building long-term client relationships based on trust and integrity. They operate as a "doing business as" (DBA) name for financial advisors registered with Cetera Advisor Networks LLC, which allows them to offer a wide range of investment and insurance products while maintaining their independent advisory model.