Cha-Ching

Cha-Ching is a financial education initiative created in 2011 by the Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa. The programme's mission is to instill sound financial habits in children aged 7 to 12. It uses a variety of engaging content, including animated music videos, cartoons, and educational materials, to teach the four core money concepts: Earn, Save, Spend, and Donate. Cha-Ching is primarily a corporate social responsibility (CSR) initiative and not a commercial financial services company.