Cetelem

Founded in 1953, Cetelem is a pioneer in the consumer credit industry. It is the primary commercial brand of BNP Paribas Personal Finance, which is a wholly-owned subsidiary of the global banking group BNP Paribas. Cetelem's mission is to support its customers' life projects by offering a range of financing solutions, including personal loans, automotive financing, revolving credit, and associated insurance and savings products. The company emphasizes a "responsible lending" approach and operates through a multi-channel strategy, including partnerships with retailers, car dealerships, and direct-to-consumer digital platforms.