BrandActive

Founded in 1998, BrandActive is a global company that specializes in the science of brand change. The firm helps enterprise marketers and leaders navigate the complex challenges associated with rebranding, brand mergers, and brand architecture shifts. Their core service is to provide detailed financial analysis, implementation strategy, and transition management to ensure brand changes are executed on time and on budget. By focusing on the logistical and financial aspects of rebranding, they help clients optimize spending and mitigate risks across thousands of branded assets.