BetterTrades and bettertrades.com is a site for investors and traders of all experiences and all backgrounds with the intent to make concepts understandable for the novice investor as well as to further advance the experienced day trader. BetterTrades is owned by Long Term - Short Term, Inc., and provides stock market education to the general public. The company was founded in 1998 and has grown to be one of the largest stock market education firms in North America. BetterTrades has jump started its reputation as a market leader through the faces of former Dallas Cowboys coach Jimmy Johnson, and former NFL star Thurman Thomas. They were seen at the company's largest annual event, The Trader Super Summit in Orlando, Florida in 2009. Better Trades has developed a stock market content contributor relationship with Forbes and Forbes.com. The company has also shared various speaking engagements and events with Forbes.