We are the bank for people who don't like banking Managing money is the largest cause of stress in the UK, our target market millennials are hit the hardest with 2 out of 3 suffering from financial stress. ample gives people financial peace of mind, so they can spend their time and money on what matters in life, not managing their finances. Financial peace of mind is made up of three things: understanding, control and support. Banks offer apps which are effectively pocket excel, don't warn you of things in advance or give you useful advice. We help people reach peace of mind through a range of features.