AMODO enables Insurance companies to create, promote and distribute new categories of Insurance Products built on Customer Behavior and Usage data. Common cases entail telematics proposition such as PAYD, PHYD, but also other Insurance Products used in the Mobility space, such as, but not limited to Travel Insurance, Accident Insurance, Gap Insurance, Extended Warranty, Short-Term Motor Insurance, Additional Insurance for Shared Economies (Uber, GrabCar, Airbnb, ...), and other. Insurance companies commonly use AMODO platform to build their direct digital channel, and promote and distribute those Insurance Products and Services, most suitable for digital distribution. AMODO recognizes early, that Customer Engagement is the key success criteria for development of the new digital channels, and develops unique Customer Engagement Mechanic aimed to boost regular usage. Customer Engagement Mechanic is fully automated through AMODO platform, can be designed step-by-step and scheduled many months in advance, following automatic execution and reporting for the involved stakeholders.