Alif was founded in 2014 by Abdullo Kurbanov, Zuhursho Rahmatulloev, and Firdavs Mirzoev shortly after their return to Tajikistan after years of educational and professional activities abroad. Over the past five years, the company has developed into one of the leading fintech companies in the country, offering its clients a system of technological and financial solutions. Alif is the market leader in POS (Point-of-Sale) financing with its installment cards and overdrafts without commission. It is also the largest online B2C platform (alif.shop), the most widely used mobile wallet (alif.mobi) in the country, and an exclusive integrator with the country's largest advertisement website. These services are supported by several internal development programs: core banking, customer relationship management (CRM), mobile wallet, card processing, and an HR and recruitment system developed by Alif's team of more than 50 software engineers. Building on strengths, Alif also goes international by opening its first office in Uzbekistan. As an objective of the company, Alif is also focusing on making remittances cheaper and faster in Tajikistan and beyond.