Advantage group Australasia

For over 30 years, Advantage Group Australasia has specialized in measuring and improving business-to-business relationships. The company provides data-driven insights, feedback programs, and strategic advisory services to help Fast-Moving Consumer Goods (FMCG) suppliers and retailers work together more effectively. Their core service, the "Advantage Report," is a comprehensive annual study that benchmarks supplier performance from the perspective of their retail partners, focusing on areas like supply chain, category management, and customer service to foster collaboration and drive mutual growth.